Marketing and Communications Leader

Martin is a seasoned marketing and communications strategist who thrives on turning ideas into impactful solutions. His forte lies in translating strategic vision into actionable projects. Notably, he developed the COVID Crisis Communications Plan for Ashley Furniture to keep their 33,000 worldwide employees safe and their manufacturing facilities and retail stores operational. He orchestrated the communication strategy for successfully implementing a new Point of Sale (POS) system for their Retail division, streamlining operations and enhancing customer experience.

Martin’s project management excellence was unmistakable when an independent ISO auditor awarded his largest annual Ford Motor Company project a flawless 100% Green rating. His IT marketing expertise propelled a SaaS software startup onto the GSA while earning analyst recognition. Furthermore, Martin’s mastery of online reputation management defied expectations, driving an unprecedented 11,000% surge in sales over three years for a commercial real estate organization.

With international experience in Asian, European, and North American markets, Martin’s work speaks the language of business, wherever business takes you. Utilizing Pragmatic Marketing Framework methodology, he has managed all aspects of software product marketing for the mid-large enterprise market, both SaaS and on-premises. His analysis of campaign metrics to determine the ROI to a granular level by tactic allows for seamless messaging realignment and continual result improvement.

Martin’s teamwork, drive for excellence, and ISO level project management have led to numerous awards, including a Daytime Emmy and a 2018 Inc. 500 Fastest Growing Companies award. His media production experience, encompassing TV, video, print, web, email, presentations, and stage shows, is enhanced by co-marketing and distance learning expertise, valuable assets to any sales and marketing team. He has worked with prestigious organizations such as Veterans Administration, Ashley Furniture, Verizon, Ford Motor Company, BMW, ATI Technologies, Microsoft, Canon, PSCU, CIBC, the Ontario Government, and St. Joseph Hospital.

A strong leader and mentor, Martin is comfortable in consultation with the CEO or teaching product knowledge to a classroom full of sales representatives. His comprehensive skill set and dedication make him an invaluable asset to any organization.