Marketing and Communications Leader

I am a senior digital marketing and communication professional and large-scale project management expert specializing in the implementation of B2B sales and marketing campaigns. A strong leader and mentor, I am comfortable in consultation with the CEO or teaching product knowledge to a classroom full of sales reps. 

With international experience in Asian, European and North American markets, my work speaks the language of business, wherever business takes you. 

Utilizing Pragmatic Marketing Framework methodology, I have managed all aspects of software product marketing for the mid-large enterprise market, both SaaS and on-premises. My analysis of campaign metrics to determine the ROI to a granular level by tactic allows for seamless messaging realignment and continual result improvement. My teamwork, drive for excellence and ISO level project management has led to numerous awards including a Daytime Emmy and a 2018 Inc. 500 Fastest Growing Companies award.

My media production experience, encompassing TV, video, print, web, email, presentations and stage shows, is enhanced by co-marketing and distance learning expertise, valuable assets to any sales and marketing team. I have worked with such prestigious organizations as Ashley Furniture, Verizon, Ford Motor Company, BMW, ATI Technologies, Microsoft, Canon, PSCU, CIBC, the Ontario Government and St. Joseph Hospital.